WENDY’S / REDHEADS ARE BOLD

Awhile back, the large fast food chains were losing ground to specialty coffee shops in a crucial day part of their business: breakfast. Because no fast food chain could possibly have GOOD coffee, right?? Wrong. Meet Wendy’s Redhead Roasters, a brew that, like the people who drink it, was "Born to Be Bold.” Role: CD/CW. Agency: Sterling-Rice Group.