Between my books and other sportswriting, I'd wager I know more than your average ad guy about the sports fan and what makes him/her tick. Here are just a few samples of add’l articles/TV appearances...

The New York Times "The Fantasy Sports Non-Scandal" Sunday New York Times "In Turkey, It's First Down and Miles to Go"
Sunday New York Times "So You Think a Hold and a Kick Are a Snap?" Sunday New York Times "When Fantasy Players Go All In" NYTimes.com “NewYorkTimes.com "5th Down" Blog Archive” ESPN "Cold Pizza" (R.I.P.) Advertising Age "For Agency Fan, Football a Game in More Ways Than One" Bloomberg Business “Fantasy Football: The New Internet Porn”