TITLEIST NXT/“INSIDE THE CUP”

No golf brand had ever “owned” the one place every golfer longs to be: Inside the Cup. So we decided to have Titleist and its farther/faster NXT ball literally embody that glorious golf utopia…all with the help of top golf broadcasters Scott Van Pelt (ESPN) and Di Stewart co-hosting a very unique talk show. We wrote a zillion scripts, turned on the cameras and let ‘em go. Agency: Arnold. Role: CD/CW.