The "Straight from the Bog®" campaign, beginning in 2005, resulted in the top ten percent of all ads ever tested by Milward Brown. YAY TESTING! On the surface they were just comedy spots with product/health benefits. But in 2005, conversations about the importance of sustainable farming hadn’t yet become mainstream. So this started to seed the notion that Ocean Spray wasn’t just a beverage company—it was a grower-owned agricultural cooperative. And it was also one of the original voices in what would soon become a nationwide outcry against the health risks and dangers of soda. (And a real cranberry bog and these two idiots once even appeared on the Today Show.) Role: CD/CW. Agency: Arnold.

30 Ocean Spray Spot

NEW YORK (YouTube.com/AdAge) -- Ocean Spray's "Straight From The Bog" ad campaign featuring two country bumpkin cranberry farmers has boosted product sales by double digits, according to senior vice president Kenneth Romanzi. Mr. Romanzi, as well as the two actors who play the hip-deep yokels, are in Manhattan this week for a PR stunt that includes the installation of a temporary cranberry bog in Rockefeller Plaza.