IE8 got a bad rap. Slow. Antiquated. The last browser you'd want protecting you. Especially for the average consumer who thought he/she was too smart to fall for online scams. NOPE. To prove them wrong, we re-created the most popular cyber-scams in the real world. We dubbed it THE DOTCONS and scammed real New Yorkers out of myriad nutty personal information, proving how easy it is to fall for Internet fraud. This effort won a Silver Outdoor Lion in Cannes.
Role: ACD/CW Agency: CP+B
And the icing on the scam cake: to really make our storefronts convincing, we crafted legit signage. These posters were placed throughout our "Inheritance Store." After the scams were revealed, some of our targets asked if they could take them home. We also created fake web sites and banners.