Another immersive piece for we created for Pebble, 2016. Guests got an armband that could transform their emotions toward the vehicles into different color lines on a 44-foot-long LED screen. The armbands were connected to different sensors that were installed on the cars and throughout the Infiniti Pavilion. Those sensors were able to track individual biometrics like muscle cell electrical activities and detect specific body movements. The amount of time spent around a vehicle was correlated to enthusiasm. The thicker the line, the more enthusiastic the person was. We also installed cameras throughout the Pavilion, which could detect facial expressions to determine the mood of the entire room, and microphones to measure changes in conversation levels around the cars. The Q60 coupe had a heartbeat sensor on the steering wheel to detect how a driver felt about the car.
Following the success of the activation, we used the visualizations created by the spikes in emotion to create a book to inspire future Infiniti car designs. The book was given to the design team at Infiniti to inspire and hopefully influence a whole new class of car, driven by emotion. Role: CD/CW. Agency: CPB.
