INFINITI / NCAA
COACHES V. CANCER
The 8th year of INFINITI's partnership with the NCAA & "Coaches vs. Cancer" featured real stories of cancer survivors who love & play basketball: the Hardwood Heroes. To-date, we've raised over $7,000,000 for the charity. Role: CD/CW Agency: CPB
Content from Hardwood Heroes Final Four game, Alamo Dome in San Antonio. This year’s Hardwood Heroes teams were led by two NCAA® coaching Hall of Famers: Coach Jim Calhoun and Coach Bo Ryan.Team Calhoun won 27-24, but in this game, there were only winners.
More photography/banners, etc…
