THINK BIG ABOUT BEER

Crafty craftspeople craft beer makers always think small. Small batch. Small this. Small that. But not Goose Island. We encouraged them to think quite the opposite of small, and tell the world about it. And it’s worked. And wayyyy down below that, we also updated their photo style/brand ID/web site look & copy. Role: CD. Agency: CP+B. ACD/CW: Robyn Tenenbaum. ACD/AD: Aaron Fisher.

Photography style…