One thing that helped us win the Goose Island biz in early 2018 was this stunt/PR idea: Have the President and co-founder of Goose crash the HQ of parent company, Anheuser-Busch InBev and like the marketing rookies they are, brazenly demand a 2018 Super Bowl. Two weeks before the game. When all we had was a half-assed "pitch" and a lame storyboard. Oh, and a couple of six packs. We didn't get a yes. But it wasn't quite a no. Role: CD/CW Agency: CPB.