GOOSE ISLAND / BLOCK PARTY STATION DOMINATION / MERCH. MART TAKEOVER

Goose Island throws a block party every year. So we took over the busy Ashland Station to promote it via OOH, including posting an old school “telephone number” which played the voicemail message below. SLIDESHOW: Along with Ashland Station, we also took over the largest retail space in the country, Chicago’s Merchandise Mart, to hit professional commuters. BRAND VIDEO: Using the founders/key stakeholders to tell our story. Role: CD/CW. Agency: CPB

CLICK ON IMAGES BELOW TO SEE EL-TRAIN/MERCHANDISE MART OOH SLIDESHOW.