GOOSE ISLAND / GEESE GONE WILD

Fact: geese are assholes. So to make amends, Goose Island offered its brand new IPA, Next Coast. These quick, cheap, down & dirty social videos—using found footage of the nearly 20,000,000(!) Google hits when you search “Goose attack”—were super successful, as the early January Next Coast launch blew up. Role: CD/CW Agency: CPB