Ya know, this poor “Travis Kelce” fella just didn’t have enough exposure in 2023. So, my partner Paul and I concepted this spot for Experian’s internal creative group—The Cooler—starring Tay Tay’s boyfriend, to sell the Smart Money™ Debit Card. It ran roughly 3,172,109 times during the NFL playoffs and in Super Bowl pre-game.
Agency: The Cooler. Role: Freelance CW. Freelance AD: Paul Renner. ACD/CW: Corlin Stubbs. ACD/AD: Brett Pfeiffer. CCO: Todd Miller. Prod. Co.: MJZ/Mike TeeVee. Director: Gary Freedman.