Every NFL season, players come out of nowhere to put up monster fantasy points and help you win a league championship. Who's it gonna be this year? That's what three former breakout fantasy football studs—Greg Jennings, Ryan Grant and Earnest Graham—want you to find out. And the print campaign (down below the TV spots) won a prestigious Kelly Award that year. Role: CD/CW. Agency: Arnold. CW: Gregg Nelson. AD: Eric Stephenson.

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