MARK ST. AMANT ("SAINT•AMONT")

Pairing GEICO and ESPN was an unconventional but exciting co-branding idea. With one hitch: just what the hell does the legendary Caveman have to do with fantasy football? Nothing. That was our challenge with these TV spots & long format web videos. (And it was a pleasure consulting with the folks at GEICO AOR, The Martin Agency, creators of this iconic character.) Role: CD/CW. Agency: Arnold CW: Gregg Nelson. AD: Eric Stephenson.