DRAFTKINGS/BOSTON NORTH STATION TAKEOVER

Life’s More Fun With Skin In the Game™. And that “skin” feeling can come in the form of thrills, chills, excitement, juice, action, you name it. Which we conveyed in a takeover of one of Boston’s busiest commuter hubs, North Station…with a focus on great moments in Boston sports history. Role: CD/CW. Agency: Internal DraftKings.