How do we tell the world that watching/betting on/enjoying sports is sooo much more thrilling and exciting on DraftKings? Enlist some of the world’s biggest adrenaline junkies—like pro free climber, Matty Hong, and World Surf League big wave legend, Bianca Valenti—to tell us how “boring” their lives would be without DK.
And great media timing: climbing & surfing just happened to be two new events added to the 2021 Toyko Olympics, during which these spots ran. Can you say “synergy”?
Before the two spots, check out the making-of/BTS video to see all the challenging, VFX/movie magic.
Agency: In-huose. Role: Social/Digital/Broadcast CD/CW. CD/AD: Paul Renner. CW: Michael Ackerson. CD: Steve Baker. AD: Nick Devine. EP: Mary Hanifin. Director: Peter Berg/Film 47. Editor: Charlie Harvey/Whitehouse Post. Audio: Duotone.