Indecision. Confidence. Logic. Chill. These are all of the feelings sports fans have when betting on their favorite football teams and players. To get sports fans amped up for all of the feelings that will adjoin the upcoming NFL season, we created a global campaign, starring an All-Pro (see what I did there?) comedy/improv lineup headlined by Martin Lawrence.
‘The Feels’ centered around a troupe of comedians who personify the rollercoaster ride of emotions that comes with betting on sports. And it invited viewers to “download the DraftKings sportsbook app to feel the NFL action like never before.” National :30’s, :15s, :06’s.
Agency: In-house. Role: Social/Digital/Broadcast CD/CW. CD/AD: Paul Renner. CW: Todd Buckholt. AD: Dan Winske. EP: Mary Hanifin. Director: Jason Woliner/Caviar TV. Editor: JJ Lask/PS 260. Audio: Duotone.
