DRAFTKINGS/NBA & MLB SOCIAL

More “Using Jessie Coffield in more fun, ‘brand-centric’ situations and concepts”—this time to welcome the NBA playoffs anbd the 2021 MLB season, and to celebrate DraftKings’ bespoke holiday, “Free to Bet Day”—honoring the May 14th, 1992 legalization of sports betting in the U.S..

Two notes: Yes, that’s yours truly as the Brockmire-esque baseball announcer/VO; And no, those may or may not be Jessie’s actual legs in the basketball dribbing execution. Role: CD/CW. Agency: Internal DraftKings.