With every mass shooting in the U.S., previous tragedies tend to slip away from memory. But Boulder agency Fortnight Collective, along with a team of freelancers like yours truly, wanted to make sure that doesn’t happen with the tragedy that struck our community on March 22. Partnering with local breweries—Bootstrap Brewing Co., Left Hand Brewing, Mountain Sun Pub & Brewery, Oskar Blues Brewing, Sanitas Brewing Co., and Upslope Brewing Company—we created the “Colorado Care Can,” an assortment of community crafted beers to support The Colorado Healing Fund.
100% of the proceeds from taproom sales went to to this non-profit organization created in 2018 to assist local communities with the financial, emotional and physical needs of victims of mass tragedies that occur in the state of Colorado.
Got some nice coverage in Adweek.
Role: Freelance CW. Agency: Fortnight Collective.
