BUSHMILLS

How do you take a revered, classic, centuries-old spirits brand and give it a modern makeover? But also lean into its age and heritage? Like this. I hope. Kindly scroll down for all the Irish malty goodness. Role: CD/CW. Agency: SaintPaul/freelance

Screenshot 2023-05-03 at 9.40.22 AM.png

Screenshot 2023-05-03 at 9.40.31 AM.png

Screenshot 2023-05-03 at 9.40.48 AM.png

Screenshot 2023-05-03 at 9.40.40 AM.png

Screenshot 2023-05-03 at 9.40.08 AM.png

Screenshot 2023-05-03 at 9.42.03 AM.png

Screenshot 2023-05-03 at 9.41.56 AM.png

Screenshot 2023-05-03 at 9.41.44 AM.png

Screenshot 2023-05-03 at 9.41.33 AM.png

Screenshot 2023-05-11 at 9.46.15 AM.png

Screenshot 2023-05-11 at 9.45.17 AM.png

Screenshot 2023-05-11 at 9.45.46 AM.png

Screenshot 2023-05-03 at 9.41.08 AM.png

Screenshot 2023-05-03 at 9.41.02 AM.png

Screenshot 2023-05-11 at 9.44.30 AM.png

Screenshot 2023-05-11 at 9.44.22 AM.png