As a sports nerd, when one of history’s most venerable college conferences, the Big 10, asks you to help them re-brand and tell the world that four legendary juggernauts—USC, UCLA, Oregon, and Washington—have joined the party…you do it. This was a super fun project with the great folks at Big 10 creative and strategic partner, CAA. We even got Big 10 legends Tom Brady, Garrett Wilson, Matt Leinart, Kelsey Plum, Sabrina Ionescu, and Jaime Jaquez to make cameos.
Agency: CAA. CD/CW: Yours truly. Freelance CD/AD: Paul Renner. ECD: Gilbert Haslam. Sr. Producer: Ben Nelson.