People in our industry tend to be self-loathing. Frustrated screenwriters, ar-teests, rock stars, etc.. But even geniuses like Malcolm Gladwell recognize, and have respect for, how hard an advertising writer’s/creative’s job is. So let’s cut ourselves some slack & celebrate our skill and passion, shall we?
“As a writer, I’m obsessed with commercials. Always been obsessed with commercials. Because they tell a story in 30 seconds. Are you kidding?! And if you are a writer, and you know how hard it is to tell a story, you put the person who writes the brilliant commercial at the top of the list.” — Malcolm Gladwell