Trick shots are a “thing” on the Internet. So we leveraged the craze to help a great cause: for every trick shot posted with the hashtag #TIMEOUTFTW, INFINITI donated another dollar to Coaches vs. Cancer and the American Cancer Society. On top of the $1 million+ the brand already donated. We started with NBA superstar, Steph Curry, and a customized message to his 25 million IG followers:
At CPB, we tried our own trick shots. Because it’s my only discernible skill (aside from writing?), I had to involve kicking.
All to benefit and support heroes like these:
And after tens of thousands of submissions, who won the trick shot #INFINITICONTEST? These lunatics…