Come fantasy football season, even the most unassuming sorts have a dark, obsessive, uber-competitive "fantasy side" lurking underneath, ready to unleash on their hapless league mates. So to let them know that ESPN truly "gets" them, we created this TV, Print and Digital campaign that was honored by the Kelly Awards (Integrated finalist), One Show, Webbys, NY Festivals, ADDYs, Hatch. Best of all, IT WORKED and helped ESPN reach its goal of 1.6 million new subscribers.
Role: ACD/CW. Agency: Arnold.
AND THE FOLLOWING YEAR, WE CREATED THE ESPN FANTASY FOOTBALL HALL OF FAME, AND INDUCTED UNSUNG HEROES. THEN, WE HAD THESE FANTASY STARS “APPEAR” TO FANTASY FOOTBALL NUTS AND OFFER THEM SAGE ADVICE: